Offering a reward of some kind will almost always cause the prospect to take action. However, in mentioning the reward or
bonus, be very careful that you don't end up getting people who just want something free. The bonus should be mentioned only casually. Too often people get overly enthusiastic in writing their
ads and to pull in a record number of responses they confuse the reader by forgetting about the product and opportunity and devote they entire space that's allotted for the "demand for action" to sending for
the bonus. Any reward offered should be closely related to the product and a bonus offered only for immediate action on the part of the potential buyer.
Specify a time limit. Tell your prospect that
he must act within a certain time limit or lose out on the bonus, face probably higher prices, or even the withdrawal of your offer. This is always a good hook to get action.
The action you want your prospect to
take should be easy and clearly stated and devoid of any complicated procedural steps on his part.
Picture your prospect, very comfortable in his favorite easy chair, idly flipping through a magazine while
"half-watching" TV. He notices your ad, reads through it and he's sold on your product and opportunity.
Now what does he do?
Remember, he's very comfortable - you've "grabbed"
his attention, sparked his interest, painted a picture of him enjoying a new kind of satisfaction, and he's ready to buy want to investigate more. Anything and everything you ask or cause him to do is going to
disrupt this aura of comfort and contentment. Whatever he must do had better be simple, quick and easy!
There you have it -- a complete course on how to write ads that will pull more business for you – get
you more recruits and sell more product. It's important to learn "why" ads are written as they are and to understand and use the "master formula" in your own ad writing endeavors.
Now that
you have the knowledge and understand what makes advertising copy work you should be able to quickly develop your copyrighting abilities to produce business-pulling ads for yourself. But once you do become proficient in
writing ads for your own opportunity you must never stop "noticing" how ads are written, designed and put together by other people. To stop learning would be comparable to shutting yourself off from the
rest of the world.
The best ad writers are people in touch with the world in which they live. Every time they see a good ad they clip it out and save it. Regularly, they pull out these files of good
ads and study them. They always analyze what makes them good, and why they work. There's no school in the country that can give you the same kind of education and expertise so necessary in the field of ad
writing. You must keep yourself up-to-date, aware of, and in-the-know about the other guy - his innovations, style changes, and the methods he's using to sell his products. On-the-job-training - study and
practice - that's what it takes - and if you've got that burning ambition to succeed, you can do it too!
Finally, let's end by saying that you are a network marketer -- not a copywriter. Many people
write their own ads and are quite successful at it. But if you don't have the time or the desire or if you feel you simply don't want to learn how to create effective ads, you should call a professional copywriter.
Your marketing is the most important part of your business. Without the right sort of marketing, without professional marketing, you won't get any business. And without people calling to find out about
your opportunity you have no business at all.
Good marketing!
