Direct Mail Toolbox for Windows v1.04

Direct Mail Toolbox lets you compile all of the costs of a direct mailing and determine the profit from a given percentage of responses. A single-page form lets you enter costs of production, postage, mail-list purchase, order-taking, premiums, bank-card charges, and any other costs of a direct-sales campaign. You can quickly set the percentage of responses necessary to show a profit. This is an excellent tool for objective evaluation of a direct-mail program. The costs can be clearly displayed, and the results can be forecast. No help file is included, but the form is self-explanatory and the calculations immediate. This shareware version will let you evaluate the program for 30 days.

Requirements
Windows 95

2399 

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