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by Jeff Zalewski |
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Success is a choice not a secret. The biggest reason people fail is because they don't have a plan. Some people claim they have a plan but they aren't the archetect of that plan. I recently read an article interview with George Clooney and he said, "The only failure is not to try." I couldn't agree more. Just wanted to share that with you. There are so many opportunities out in the market, some good and some not so good. If a person does there homework, it will be a sound decision. If you have jumped in an opportunity because of hype or the big "dream", be sure it is supported by documented facts. Also be sure it is your "dream" and not your upline's. There are many misconceptions in network marketing (mlm). Do you know the real truth? I have dicovered many truths about the industry that many uplines don't teach. I don't believe it is because they are hiding something, I think it is because they haven't learned what is really happening. And of course, you can't teach what you don't know! I think the biggest misconception is... your market is your friends, family, and neighbors. You get told by upline to go create a list of all the people you know... then show the opportunity or the PLAN (STP). This is only half of what is needed to be successful, and I don't think most uplines know this. Here's what I have learned through many long hours of research combined with experience in the network marketing industry. I call this the "10 Most Important Steps To MLM Success!" #1 You have to Divide Your Market. Dividing your market will help you keep focused. Your market is divided into a micro market and a macro market. The micro market consists of all the people you know (those who will buy products or services from you) and the macro market consists of the opportunity seekers (your builders). #2 You Can't Survive Long Term Without Both What if you could approach me and say, "Jeff, I just bought a McDonald's. You may or may not be interested but I would love to show you our new burger, it will take about fifteen minutes." I would be inclined to check it out. When I get to your restaurant, or maybe you deliver to me, you get me to try the product. Key Note: DO NOT SELL THE OPPORTUNITY NOW. What have you done, you earned money. If no one sells anything, no one makes any money. If all you did was market to your micro market, you would have a ton of customers. If all you did was market to your macro market, you would have a huge downline and no customers. If you do both micro and macro marketing, you have a balanced business. #3 Cross-Sell the Opportunity to Your Micro Market Wouldn't it be easier to recruit someone who is using the product. Think of it this way... if you have a benchmark of 10 new customers a month that equates to 120 customers a year. You know your compensation, what did you earn? Could you then recruit 10% as distributors? If you accomplished only this, you would have an awesome business. #4 Market the Opportunity to Your Macro Market. Your macro market consists of the people you don't know or people you do know who are identified as someone who is seeking an opportunity. There are a couple excellent lead service companies in the industry. I have tested many and have come up with one which has beaten the competition, based on my own personal experience. These leads are people looking for a business, more specifically network marketing... there is also a 30 day guarantee. Your macro market is looking for an opportunity. All you have to do is put the information in front of them and let them do their homework. Stop chasing your friends and family on the opportunity. Offer the opportunity to those who want the opportunity. #5 Utilize the Current Technology. Do you have tel-a-seminars, conference calls, opportunity hot-lines, product hot-lines, fax-on-demands, printed literature, web sites, cassette tapes, videos, CDs or disks, etc.? Utilizing these technological tools will help you save time, money, and effort. Many of the tools will allow you to work hands free and spend your time more efficiently. #6 Hire a Coach. Your coach should be someone or a team of people who can provide on-going training and assistance in areas such as business planning & strategy, goal setting, management counseling, and sales training. Don't rely totally on just your upline as a coach. You need to hire a third party coach who will provide an unbiased approach to your business and personal needs. What this will mean to you is you will have someone who you can turn to that has no hidden agenda, they will be more up-front and can look at the picture from the outside in. I am a business coach and provide my clients with on-going training and assistance in areas such as business planning & strategy, goal setting, management counseling, sales training, and team development. If you are in my downline, you receive FREE coaching as long as you are part of my business. I do encourage people to put together a team of coaches, both upline and third party. Could you see a difference in your business if you had a coach keeping you on track? #7 Be Trainable and Coachable. So many people are not trainable or coachable. I used to be a person like that. I thought yea, what do you know? Well, here is what I discovered, there were more things I didn't know than what I did know. In order for your coach to be effective in providing great coaching to you, you must be willing to learn. Be flexible. Seek out information that will help you growth personally and professionally. #8 Be Persistent and Consistent. Don't ever give up. I read recently an article interview with George Clooney, and he said, "The only failure is not to try!" Success is your choice. You must be persistent. You must also be consistent. Have you ever seen a downline or upline, or even yourself, jump from product to product. This is inconsistency and makes the road of success bumpy. It may even be your company offers so many products, you try this a little and have no quick results so you jump and try this other product or recruiting technique. Still no quick results so you jump again. Stop it!! Become consistent. You must be both persistent and consistent. #9 Have a PLAN. Who ever said this was a one month plan or a one year plan. Most companies take 2-5 years to become successful. Treat this like a real business. Get with your "Business Coach" and put together a plan of action. It must be balanced and be detailed. Don't just say my plan is 10 new customers or 10 new distributors. Your plan must be date specific and have sub-goals so you can track your progress. A good coach will know how to do this. People don't plan to fail, they just fail to plan. #10 Set Benchmarks and Teach Your Organization These 10 Steps. Your organization will do what you do, so teach them right. Set benchmarks. This is all part of developing a profitable business. As an example, your benchmark may be 10 new customers and 2 new recruits each month. When you get to the end of the month you can look and see how well you have done. Make the benchmarks achievable. Success is a choice not a secret. Congratulations on your passion for success. If you are reading this statement you have to be commended. You are making the right choice to further your knowledge. Now go out and follow these ten steps. Here is what you do... divide and focus your markets. You must market to both your macro and micro markets in order to survive long-term. Sell the opportunity to the macro market and the product to the micro market. Don't forget to cross-sell the opportunity to your customer base. Make use of all current technologies. Because you are trainable and coachable, you will hire a personal coach, put together a team of coaches (including your upline) and develop a workable plan of action. This plan will include benchmarks plus persistant and consistent goals. Most of all, because you are a true leader at what you do, you will teach these ten steps to all of your downline. Remember... the arc wasn't built in a day but Noah did have a plan and a great coach. True success will only come from your desire to help other people make a difference in their lives. Please feel free to contact me at any time. I challenege you to challenge your organization in following these 10 steps. In Closing, I want you to ask yourself, "What kind of organization would I have if my organization did what I did today?" Then ask yourself, "What kind of organization would I have if my organization and me followed these 10 steps consistantly for 90 days?" Good Luck and JUST DO IT!
About The Author Jeff Zalewski is an author and business coach specializing in the Network Marketing industry. For more information on Jeff's services including free resources to help you build your business, visit http://www.primarypartners.com/strategy |
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